Time To Break Away | Bruce Bergh

Liner notes

Written for Taxi under the following instructions: HUGE AD AGENCY needs a CONTEMPORARY, FUN, QUIRKY, UPTEMPO INDIE POP/ROCK or INDIE POP/DANCE SONG for a TV Commercial featuring an iconic SNACK FOOD. Lyric hooks should be INFECTIOUS and very MEMORABLE, and fall into the (quoting the agency here), "Break out, mix it up, break free, change it up [category]. We'd even look at 'get on your feet,' 'move it,' that sort of message. Songs about change, movement, breaking free, shaking up your routine, etc." Some of the songs they referenced are, "Break Out" by Swing Out Sister, "New Sensation" by INXS, and "Shake It Up" by The Cars, but those COULD be a little misleading as they didn't include any Indie Pop/Dance songs. Think of people dancing around, shaking it up, partying, and celebrating. Gear your submissions toward ENERGETIC, CONTEMPORARY sounding tracks. We know the referenced songs aren't "contemporary," but they're exempt because they're well-known classics and get a pass because they're already familiar. Maybe you could create a contemporary NEW classic! Your recording and production will need to be Broadcast Quality-great sounding home recordings are fine. You'll also need to own/control the Master and Copyright to be considered for what we expect to be a LARGE, ONGOING, NATIONAL TV Campaign that we anticipate having a sizeable PAY DAY to go with it! The company has requested that we don't give out their company name. If you ARE chosen, they will contact you. THE AGENCY WILL NOTIFY US OF ANY MEMBERS WHO CONTACT THEM DIRECTLY, AND YOU WILL BE DISQUALIFIED. Please submit up to (3) tracks via CD or online. Submissions will be screened on a YES/NO basis; there will be NO TAXI CRITQUES. Deadline for submissions is Friday, January 28, 2011 at 10am PST. TAXI # Y110128IP