Sherbow's perspective in the rock, pop, R&B and hip-hop music business is based on over 50 years of experience managing, booking and making deals forrock, funk, rap and R&B artists, running independent record companies, and as the head of promotion for WMG’s Asylum Records. His independent record promotion companies have broken over 100 No. 1 records from '95 to '09, including such artists as Jay-Z, Ludacris, DMX, Ja Rule, Ashanti, Kanye West,Sean Kingston, Unk, and Ray J.