As long as there are commercial opportunities for music there will be industry professionals making the decisions regarding which songs and artists are chosen. Those decision makers will use the best tools available to streamline, organize, and optimize their work while reducing the risk of making choices that don't meet their business objectives.
Music Xray creates those tools and makes them available online while simultaneously leveling the playing field for musicians, making it less about who you know and more about pure talent, skill, and market appeal.
Music Xray's Fan Targeting campaigns guarantee potential fans listen, which isn't always a given in today's "attention economy" If they hear compelling music they convert from potential fans to direct fans and artists learn which of their songs convert new fans quickly and cost-effectively.
We help musicians do three things.
- Get deals.
- Get fans.
- Get better.
We help them do all three things better than any other source.
We help industry professionals do two things.
- Find high potential music & talent.
- Find opportunity-appropriate music & talent.
We help them do both things more quickly, more efficiently, and more accurately than via any other source.
We help music fans do one thing.
- Discover new music and talent targeted to their taste.
We do that by alerting them whenever we have we have new music they might like and we compensate them for their time and attention.