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new Sync Opp: Campaign for the Secret Boutique Whiskey.
submission price: $25.00
Payout: $25,000 - $50,000
Brief Description: Sync Opp: Campaign for the Secret Boutique Whiskey. We have a client looking for a track for a prestigious European Boutique Whiskey brand. (Identity undisclosed) Creative Details from Client Project Overview: Develop a captivating campaign for the secret Boutique Whiskey, set to launch this year. The campaign emphasizes fearless creativity, aiming to resonate with audiences through compelling storytelling. Music Requirement: The selected track should exude an indie rock vibe akin to "Welcome to my Island," featuring a strong beat and uplifting vocals. The overall tone should channel the spirit of artists like Karen O and Caroline, with a distinct "left of the dial" appeal. The lyrics must strike a balance between relevance and neutrality, avoiding overly celebratory or melancholic themes. The emphasis lies on impactful vocals and a dynamic progression that complements the video narrative. Client Preferences: Preferably vocals-driven, with lyrics that resonate without veering into clichéd or overly empowering territory. The song should possess a certain edge while maintaining a universal appeal. Exclusivity and Usage: Exclusivity is granted to similar brands within the whiskey industry. The global campaign spans across various mediums, including social media, CTV/digital platforms (limited to the US and UK), and Out-of-Home advertising. Usage rights extend for one year across all channels, with paid media usage restricted to six months in the US, UK, and Sweden. Budget: Total budget allocation stands at $30,000 All-In (Less all Fees), covering all aspects of music acquisition and licensing. Additional Notes: Creativity and relevance are paramount in song selection, aligning closely with the brand's ethos and the campaign's overarching theme of fearless innovation. Please include lyrics, Composer (PRO/IPI) Broadcast Quality is needed. You must own or control your Master and Copyright to pitch for this opportunity. All submissions will be screened and critiqued by our MMG team for quality purposes, then moved forward. If they decide to move forward we will contact you immediately. If you don't hear back within a week of the deadline then you can consider it a pass. GOOD LUCK! Deadline: Midnight April 26, 2024,
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