Have a written conversation (5 back and forths) about your career & music with Peter Swartling

Runs 2101 Records with RedOne. Peter Swartling's projects have been nominated for 110 Grammy Awards and have won 35. From 2004 to 2007 he was a judge on Swedish Idol (Sweden's version of American Idol).

Peter Swartling's projects have been nominated for 110 Grammy Awards and have won 35. From 2004 to 2007 he was a judge on Swedish Idol (Sweden's version of American Idol) and is considered to be one of the most successful talent scouts and producers in Swedish music and is behind the breakthrough of artists like Robyn, Petter and Just D.

He has gained a reputation as the most influential A&R of the last decade in Scandinavia; one of that markets greatest trendsetters, in changing the mass-market appeal, the sounds in vogue and music marketing methods. He's been said to be responsible for the acceptance of Soul/R&B and Hip-Hop/Rap music in Sweden.