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Peter Swartling - A&R, Executive Producer at Sony Music - His projects have won 35 Grammys. He developed a reputation for being the tough judge on Sweden's version of American Idol and he is one of the most successful talent scouts and producers in Swedish music. He now works in New York & Stockholm. Have a conversation with him about your career or get a frank song critique.

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How to Use Music Xray to Know if You Have a Hit Song and Potentially Get Signed in the Process

There are few better indicators as to the future success of a song or artist than how industry insiders react to your music. These are the people who are trained to (and make a living by) knowing whether money can be made with a song or an artist. They aren't always right. But it's their job and they do it more consistently than anybody else.

We're building this company because we saw a need for artists to be able to get quick and inexpensive feedback on their songs from people who make music their business. It's hard to access these people. Let's face it. Most people will spend a lot of time and money trying to get their song into the hands of people who can truly help them get to the next level.

So, if I had a couple new songs this is how I'd use Music Xray to find out if I have a hit.

I would submit them to 5 or 6 top music industry people to get some real, pure, objective feedback. If most of the feedback is positive you know you’ve got something hot on your hands. If the general consensus is that your song needs some work, then you’ll get some valuable feedback from people who aren’t easily accessible and who really know their stuff. You can use the feedback to make adjustments to your work and get more feedback.

For example, let's say I have a pop act with a couple really good tracks. I would submit the first song (the best one) for a critique and coaching to a few guys that know the space (for example):

Alex Greggs

Jeff Blue

Jeff Bova

Alex Forbes

Brian Hardgroove

and Peter Rafelson

Keep in mind that each submission enables you to send a note to the industry professional so write a short introduction (not your whole bio and everything. That goes somewhere else.) and then ask the questions you most want answered.

What do you think of the song itself?

What do you think of the production and the arrangement?

Where would you make improvements?

What do you think about this song’s and this artist’s viability?

Then, wait a few days for the answers.

Once each of them has answered, you submit your next song. In the message section you remind the industry professional who you are and that they just critiqued your previous song. Then, you ask your follow-on questions.

Can you give me feedback on this song similar to the way you gave me feedback on the previous one?

Do you like this artist enough to see a place for her in any projects you know of?

Where do you think I should take this song next?

Now, that’s a pretty inexpensive and fast way to really and truly know how my song is likely to do in the market. And who knows? I might get signed in the process. Each of the people I will have just accessed are people who aren't likely to pass up a sure deal.

Oh, if others say my song is pretty good but I still don’t get a deal, I'd consider submitting it to The Music Umbrella. They license and place a lot of songs and they don’t seem to let too many good ones go by.

Lastly, whether you're submitting already created Music Xray Song Presentation Packs or you are just uploading MP3's be sure to go back and fill in as much information on your presentation pack as possible. Industry professionals like to be able to see everything in one place. If you upload MP3's for your submissions you will receive an email explaining how to fill out your presentation packs. You can also check our FAQ section.

Good luck. I look forward to hearing your success stories.

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